A persons style is unique, it belongs to only that person. It’s something that’s unique for everyone, there are no two people with the same style. This is the philosophy this Identity was made out of. The individuality of fashion and how people express it.
To convert this philosophy to a visual language the identity itself has many different shapes. Starting from a basic form for every shape, the shapes are molded as if they are fabric swaying in the wind. This makes every shape unique defining the philosophy of the identity.